House of Fluff

As shown in yesterday’s post, House of Fluff, the NYC based luxury faux fur outerwear company, is a brand worth having on your radar. Kym Canter, the creator and CEO of HOF, describes having a “crisis of conscience,” having worked as creative director at a famous furrier for years, as one of the main reasons behind starting her 100% cruelty free, sustainable, and waste free brand (any leftover fabric is used to make plush little creatures affectionately known as “Scrappy’s”). Recognizing an absence in the industry, Canter wanted “to eliminate the decision between beauty and morality by crafting cruelty-free fashion products that make you feel as good on the inside as your look on the outside”.  

And we are thrilled that she did. Follow @hofnyc.